About us

We love creativity, imagination, and play and believe that each person is beautiful just the way they are. Every woman deserves to feel proud, authentic, and empowered by what they wear and how they decorate.

 

Firefly was founded in downtown Paso Robles, CA. Firefly is a unique shop located across the street from the beautiful downtown city park. It is run by an artsy mother-daughter duo and has been a favorite among locals and tourists since 2006. Specializing in unique gifts, handmade jewelry and vintage inspired fashion, you'll find everything from cocktail dresses to USA made accessories. We also have a fun selection of coffee table books, home decor, and gifts for kids. At the request of our customers, we expanded our services and now offer online shopping. We carefully select the items we sell online to match out store feel - whimsical, creative, and magical.